Marketing Manager - Hollister Brand Ambassador Program
Abercrombie & Fitch - Columbus, OH
Position Title: Manager, Hollister Brand Ambassador Program
Reports To: Director of Marketing, Hollister
As a new and vital part of the Hollister Brand Marketing
team, the Head of the Brand Ambassador Program will develop, launch, grow and manage a
new brand ambassador program for Hollister. This
individual will work closely with cross-functional partners (Human Resources,
Legal, Strategy, Creative, Social Media, Product, Customer Insights,
Operations, CRM, Loyalty) to create the program structure, develop program
promotions for recruitment needs, provide brand guidelines for adherence,
manage product sampling and event coordination support, manage
training/research/feedback functions, execute on incentives, etc. This
individual will also manage a pitch process to hire an agency partner to
support management of the program.
Responsibilities:
- Lead the creation of the brand ambassador program from the ground up while ensuring it deliver on the Hollister brand DNA
- Serve as the owner of the program, while partnering well with all necessary teams to successfully execute the program to meet the business needs
- Coordinate the development of all assets required to fulfill the program needs
- Partner with CRM and Loyalty teams to drive customer acquisition and clear program tracking
- Manage the information gathering/proposal process to hire an external agency partner specializing in ambassador program management
- Developing short-term and long-term program activation plans, including program support management needs as they evolve
- Drive clear program performance goals and reporting, including status/hindsight presentations for leadership
- Maintain open communication to ensure program is appropriately infused/connected to other brand tactics where relevant and appropriate
- Bachelor’s degree required, preferably in Marketing, Advertising, PR, Business or related field
- 8 years of experience in Marketing/Advertising, preferably for large lifestyle brands
- 2 years of experience with program development/management, preferably with Brand Ambassadors or loyalty programs
- Demonstrated understanding of Gen Z consumers
- Experience managing an external agency vendor/partner
- Experience with global fashion retail brand(s) preferred
- High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
- Very strong project management skills (including timeline development/management, budget)
- Collaborative leader, able to rally cross-functional team members to work effectively and efficiently together
- Strong relationship development/management and written/verbal communication skills
- High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)
- Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)
- Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)
Posted: 30+ days ago
